Our Privacy Policy

We want to be as transparent about your data as we are opinionated about the UK’s underground music scene. This Privacy Policy explains how Premonition & Music collects, uses, and protects your personal information when you visit our blog. We are committed to handling your data responsibly and in full compliance with United Kingdom data protection laws, including the UK GDPR.

What Data We Collect and Why

We collect data to operate our site, personalise your experience, and deliver the content you’re here for—from deep dives into London DJ residencies to guides on the best music festivals at casino resorts. This data falls into two main categories: information you provide directly and information collected automatically.

Information You Provide

This is data you knowingly give to us. For example:

  • Newsletter Sign-ups: When you subscribe to our editorial newsletter, we collect your email address to send you updates on new features about UK casino music venues or emerging electronic artists.
  • Comments & Contact: If you leave a comment on an article or contact us via email, we collect the information you provide in that message.

Automatically Collected Information

As you navigate our site, we automatically collect certain technical information. This includes your IP address, browser type, device information, and how you interact with our pages—such as which article on the Empire Casino in Leicester Square you read or how long you spent exploring our festival guides. This helps us understand audience interests and improve site performance.

Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences and analyse site traffic. These small files help us understand how you explore our coverage of events at venues like Cafe de Paris London or our listings for electronic music casinos, allowing us to enhance your future visits.

Essential Cookies

These are necessary for the website to function and cannot be switched off. They enable core functionalities like page navigation and access to secure areas.

Analytics & Preference Cookies

These cookies help us understand how visitors engage with our site (e.g., which features are most popular) and allow us to remember choices you make, such as accepting this cookie notice.

Managing Your Cookie Preferences

You can control your cookie settings via your browser preferences. Please note that disabling certain cookies may affect the functionality and your experience of our website.

Our Use of Analytics

We use analytics to measure our audience and refine our editorial focus, ensuring we cover the topics you care about most.

Purpose of Analytics

We use tools like Google Analytics 4 to see which articles on topics like UK casino music venues or London DJ residencies perform best. This analysis helps us tailor our future content and editorial calendar to match our readers’ passions.

Anonymised Data

Where possible, we configure our analytics to anonymise IP addresses and aggregate data, meaning it cannot be used to identify you personally.

Third-Party Services and Data Sharing

We work with a select group of third-party service providers to operate our blog effectively. We never sell your personal data to any third parties.

Service Providers

We use trusted companies for services such as email newsletter distribution, website hosting, and analytics. These providers process data on our behalf under strict contractual terms to protect your information.

Embedded Content

Articles on our site may include embedded content from platforms like YouTube, SoundCloud, or social media (e.g., videos, audio tracks). Interacting with this content is subject to the privacy policy of the respective third-party platform.

Your Data Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have important rights regarding your personal data. We respect and facilitate these rights.

Your Key Rights

Your rights include:

  • The right to access the personal data we hold about you.
  • The right to request correction of inaccurate data.
  • The right to request deletion of your data (the “right to be forgotten”).
  • The right to object to or restrict certain processing.
  • The right to data portability, where applicable.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the details in the ‘Contacting Us’ section below. We will respond within one month. You also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO).

How Long We Retain Your Data

We retain your data only for as long as necessary to fulfil the purposes outlined in this policy.

Retention Criteria

  • Newsletter Data: We retain your email address for our mailing list until you unsubscribe or request deletion.
  • Analytics Data: User-level and event data in Google Analytics 4 is retained for a period of 2 months before being automatically deleted, though aggregated reports are kept indefinitely.
  • Comment Data: Comments and their metadata may be retained indefinitely to facilitate follow-up conversations.

Data Deletion

When retention periods expire or you exercise your right to deletion, we will securely delete or anonymise your personal data.

Contacting Us About Privacy

For any questions about this Privacy Policy or your personal data, please get in touch with our team.

Primary Contact Method

The easiest way to contact us for all privacy-related requests, including data subject access requests, is via email at: [email protected].

Data Protection Enquiries

Please use the email above for any data protection enquiries. We are committed to working with you to resolve any concerns you may have about your privacy and our data practices.

This policy, like our music coverage, will evolve, and we encourage you to check back for updates. Any significant changes will be communicated clearly on our website.